Released on: February 15, 2008, 2:07 am

Press Release Author: Wildfire PR

Industry: Telecommunications

Press Release Summary: Exterity opens office in Dubai and appoints Asad Haque to
grow presence in Gulf and Middle East region

Press Release Body: Edinburgh,14th February, 2008: Exterity, www.exterity.co.uk a
network IPTV equipment manufacturer, has expanded its global presence with the
opening of a sales office in Dubai. The Scottish-headquartered company with offices
in Edinburgh and London has appointed Asad Haque as Sales Manager for the Gulf and
Middle East regions.

Asad will work closely with Exterity's current partners in the region by providing
them with additional sales and marketing support. He will also be responsible for
identifying and managing new & specialized resellers and will work with them to win
business in the hospitality, education and enterprise arenas, in Gulf and Middle
Eastern countries.

Asad brings nearly 20 years of sales and marketing experience to Exterity. Asad was
responsible for regional marketing, driving sales and appointing channel partners,
VARs, across the entire Middle East region for various world-class technology
companies. He has held senior sales positions at Hewlett Packard, Xerox, Samsung
Electronics.and has launched & worked with Internet Security specialists' SafeNet &
SonicWall - both based at Dubai Internet City,

"Exterity has been working with a number of resellers in the Middle East for the
past three years, but as demand steadily rises in the region for our products, we
wanted to give our partners access to on the ground support," commented Colin
Farquhar, CEO, Exterity. "Asad has the experience, contacts and understanding of
the market to help capitalise on the booming economy in the Middle East."

"Organisations across the Middle East are dedicated to making the most of IP and the
area is set to become a high-tech centre," commented Asad. "Exterity has the
products and expertise to take advantage of this and is poised to take the
leadership position for network IPTV in the region."

Existing Exterity customers in the UK include Reuters, QVC, Matthew Boulton College
and SAB Miller, who are all benefiting from the cost-effective alternative to a
coaxial system.

Notes to Editors:
About Exterity
Exterity Limited was formed in 2001 to create products to deliver broadcast quality
digital video over IP networks within buildings. Exterity's products represent a
significant advance over the co-axial cable systems in common use today but are
viable for deployment in large-scale video distribution systems.
Exterity's core technology, in-socketT, allows display appliances, such as
televisions, to be connected directly to wall-mounted iSockets to get direct and
easy access to all available digital media and services.
Exterity is based in Edinburgh, Scotland.





Web Site: http://www.exterity.co.uk

Contact Details: Media contact:
Sarah-Anne Bray / Laurie Glimmerveen
Wildfire PR
0208 339 4420
cdc@wildfirepr.co.uk